KindScore
Instantly check the ethical impact of any travel experience — animal welfare, sustainability and community impact — powered by AI with live web search.
How it works
Say a travel experience
Enter an activity name, paste a URL, or just describe what you're considering doing.
Click Assess
We use a combination of AI and web search to research your activity in depth.
Get your KindScore
See an overall ethical rating plus a full breakdown across people, animals and planet.
Example KindScore Rating
Thoroughbred horse racing event
Ascot, Berkshire, England
Royal Ascot
A major horse racing event with documented environmental commitments but inherent animal welfare concerns from competitive racing.
Good
- Racecourse committed to net-zero emissions by 2040 via Racing to Zero strategy.Horse4course Racing Tips ↗
- Operates within UK animal welfare regulations and racing governance frameworks.🔍 Search ↗
- Well-organised venue with clean facilities and accessible infrastructure for attendees.TripAdvisor Reviews ↗
Concerns
- Competitive racing carries inherent injury and mortality risk for participating horses.🔍 Search ↗
- Racing industry selective breeding prioritises speed over structural soundness in horses.🔍 Search ↗
- Event attracts significant visitor numbers with associated transport emissions impact.🔍 Search ↗
AI-generated · Always check sources · Results may vary
Early access
How to get in
KindScore is in limited early access. We're opening it to ethical travel creators, travel agents and enthusiasts first.
- 1
Create a free account
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- 2
Follow us on Instagram
Follow @be_travelkind so we know where to find you.
- 3
Tell us why you're excited to use KindScore
Message us on Instagram about what you'd use KindScore for. We'd love to grant access to those who are interested in ethical travel.
Rather wait for public access?
Register your email and we'll let you know when KindScore opens to everyone.